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FAMILY CENTRED BIRTH & NEWBORN CARE
Family-centred care begins at birth. Increasingly, NHS maternity and neonatal services are being shaped around that principle: keeping partners present, keeping parents and babies together, and delivering care that feels as supportive as it is safe.
Our Family-Centred Birth & Newborn Care Equipment category is built around this shift. It brings together solutions designed to support continuous family presence not just during labour and delivery, but during the critical early hours and days that follow. Whether enabling birth partners to remain close and involved, or reducing the need to separate parents from their newborns, this equipment helps create care environments where connection is prioritised alongside clinical performance.
Supporting Key NHS & Healthcare Objectives
Maternity Transformation Programme
The Better Births report and NHS England’s Maternity Transformation Programme promote personalised, family-centred maternity care, with women and families recognised as active partners in decision-making. Both emphasise informed choice, continuity of carer, access to clear information, and the importance of involving women and families in shaping and improving maternity services.
Unicef UK Baby Friendly Initiative
The UNICEF UK Baby Friendly Initiative promotes a family-centred approach to care, recognising women and their families as active partners in supporting their baby’s health and development. The standards focus on ensuring parents are respected, informed and supported to make their own decisions about feeding and caring for their baby.
Family Integrated Care
Family Integrated Care (FICare) recognises women, parents and families as essential partners in healthcare, supporting them to take an active role in their baby’s care and decision-making. In neonatal settings, this collaborative approach improves development, parental confidence and length of stay, whilst also supporting safer and more inclusive family-focused care.
What Does Family-Centred Care Look Like in Practice?
Equipment plays a practical role in making these ambitions achievable. By improving proximity, access and comfort, it helps clinicians deliver care that aligns with policy whilst enhancing the experience for families. The result is a more connected approach to birth and newborn care - one that supports better outcomes, stronger early relationships, and a standard of care that reflects where NHS services are heading.
